The Importance of a Marketing Content Planner

Content planners are responsible for creating a vision of content creation publication, distribution and publication. They also are accountable for evaluating and tracking the effectiveness of their strategy.

This type of content informs the audience about the company's products and services. It also helps the audience solve problems and meet their needs.

A marketing content planner can be a spreadsheet or a third-party tool. The difference is in how you make use of it.

1. Determine Your Goals

Benjamin Franklin's famous line "If you don't plan, you are planning for failure" is true. The structure, efficiency of workflow and clear communication are necessary to transform a strategic vision into a successful content marketing engine.

One of the most critical actions in this process is to identify your goals. You can start with the most basic goals for your business or use the SMART Framework to make them more specific. This is also a great time to look over your current content goals and ensure they are in line with the current strategy.

Being aware of your goals will aid in monitoring how each piece of content performs. This will help you determine what is working and what requires improvement, marketing Content Planner allowing you to make the necessary adjustments and improve your overall performance. This will help you reach your overall goals, and deliver quality content to your users.

2. Identify Your Audience

It is essential to know who your audience is in order to create content that is relevant, interesting and efficient. The best method to accomplish this is through conducting research and identifying the characteristics of your ideal customer personas. This can be done through surveys, data analysis, and other methods of collecting details about your customers.

By analyzing the findings of this research You can then determine the types of content that are most effective for your company. This could be anything from blog posts, social media posts, podcasts and webinars. Once you've determined which formats are most effective you can begin drafting your strategy for content.

A tool for content planning will assist you in keeping the track of your marketing goals and ensure that the appropriate people are working on the right projects. It can also increase productivity by helping teams focus on the most important things and avoid distractions. It's easy to start with a free Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

When creating digital content, it's crucial to make it a perfect fit for your preferred platform. Instagram users are seeking visually appealing content, whereas TikTok viewers enjoy short, trendy videos. You can determine your target audience's preferred platforms through conducting market research.

A well-designed marketing content planner will outline every step needed to turn your ideas into an actual asset. It will outline a plan for how to meet your goals and ensure that everyone in your team is on the same page.

A tool for planning content such as Monday and Kapost can aid in this by allowing you create assignments, assign tasks and collaborate with others, and track progress on a single dashboard. There are other more advanced tools, such as Wrike, that offer drop-down menus, tables with actionable items, a message board, and an overall project timeline. Both of them offer a free version, as well as more comprehensive subscriptions if your team requires more advanced features.

4. Find Your Content Types

A content planner is a fantastic tool for anyone, whether you're an influencer on your own or with a team of marketing professionals in a large enterprise. It helps to keep you organized and ensures everyone is on the right page. It's also a great tool to manage content for longer lead-time projects, like annual or quarterly campaigns.

A well-designed content plan will aid in identifying the types of content that need to be created and how they should be executed. This includes determining what format your content should be presented in, such as blog posts, infographics case studies, podcasts or social media press releases. This should include a schedule of when these pieces are expected to be published and produced.

You should also keep track of the metrics that relate to your content marketing goals, such as traffic and engagement. This will help you evaluate your results and make needed adjustments. Ahrefs is a great tool to help you understand what is working and what isn't. It can also give you insights on your competition's performance.

5. Determine the goals of your content

If you set clear goals for your content that will assist your team to remain on track to reach their goals. Clear objectives will help you achieve your content marketing goals whether it's to increase the number of visitors to your blog by updating posts or improve customer retention by organizing webinars.

A good content planner can help you define your goals by drawing out a workflow that is organized and allows collaboration. It could also include tools like image-generating software, text-to-image instructions, or social management apps to simplify the process.

A marketing content planner will assist you in identifying your performance metrics, key performance indicators (KPIs) as well as other important factors. This will allow you to assess the effectiveness of your content and make adjustments to improve your campaign. Bounce rate as well as website traffic and social media shares are all examples of metrics that can be measured. These metrics should be monitored at all stages of the content lifecycle including publication and production.

6. Identify Your Resources

If you don't have the resources needed to implement your content strategy, it's worthless. When planning, ensure that you have enough money to complete the tasks you've laid out. This could include team or salary payments, production costs for web space and materials, and paid marketing strategies.

Once you've got your budget in place, you can begin assigning responsibilities to each task. For example, you might want to assign keyword research and copywriting, editing and design to different members of your team. Alternatively, Sprout can be used to automate the process of scheduling your content across multiple platforms.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages and Google Business Profiles, all on one platform. The tools of Sprout for scheduling comprise an image library that streamlines managing assets and reduces time during the creation process.

7. Identify Your Key Performance Indicators

If you're going to spend many hours creating content, it's crucial that your marketing efforts are rewarded. The right way to identify and track the performance indicators will aid in assessing the effectiveness of your content and boost your results over time.

For instance, a typical KPI for content marketers is the number of returning customers. This metric can be used to assess how well your content converts customers and to determine areas to improve your future campaigns.

It is also crucial to decide the type of content you will create based on both your goals and the audience you intend to reach. This may include posts on social media, blog articles or infographics, as well as videos. After you've identified these various content formats, it's important to create a plan that includes frequency and distribution methods for each. This will help you ensure that your content is being noticed by the most relevant people at the appropriate times.

8. Identify Your Methods of Tracking

A marketing content planner is an essential tool for any business looking to improve their marketing content writer strategy. It allows you to keep track of your marketing goals as well as your audience and your resources, while also giving you the ability to measure the effectiveness of your strategy over time.

A social media calendar will help you plan your content and marketing content Planner ensure that it is consistently released. It also allows you to prepare for holidays or other events that could affect your audience's engagement.

A keyword content strategy is a great tool to optimize your SEO strategies. It can help you find the most relevant keywords for your content, which can boost your search engine ranking and visibility. It will also allow you to measure the effectiveness of your content strategy based on keywords over time.

9. Identify Your Measurements

Your marketing strategy should help you determine which metrics are the most important for each piece, regardless of whether you arrange your content based on the theme or keywords. This will allow you to determine the extent to which your content has been so that you can continuously improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also help you manage collaboration among team members and create reports that can be useful in making future decisions regarding content planning.